The Prophet (S) began by inviting his close relatives and friends (e.g. his wife, his cousin, his best friend etc.) to his Cause. The only way that Islam can change individuals and societies is if Muslims invite to the Truth and Guidance that Allah has revealed for mankind (da’wah); they must also promote in society those things which are clearly good (amr bil- ma’ruf) and warn people and prevent them from those things which are bad (nahiya ’anil munkar). It is only natural then, that Allah has placed great emphasis on this process of bringing goodness, i.e., Islam, to society, a process of da’wah. The Prophet (S) himself laboured hard for, and succeeded in, taking Islam to his relatives, his friends and his people.